“If people like you, they will listen to you, but if they trust you, they’ll do business with you.” —Zig Ziglar
This Quote is Attributed to Zig Ziglar
Zig Ziglar is a well-known motivational speaker, author, and salesman. This quote emphasizes the importance of not only being likable but also earning people’s trust in order to establish successful business relationships.
Here’s a breakdown of the key points in the quote:
- “If people like you they will listen to you”: This part of the quote suggests that being likable is a valuable trait in any interpersonal interaction. People are more willing to pay attention to what you have to say if they have a positive opinion of you. Being likable often involves having good communication skills, a friendly demeanor, and the ability to build rapport.
- “But if they trust you, they’ll do business with you”: Trust is a fundamental element in business relationships. It goes beyond mere likability and involves demonstrating honesty, reliability, and competence. When people trust you, they are more likely to engage in transactions or business dealings with you because they believe you will act in their best interests and fulfill your promises.
In essence, this quote highlights the two important aspects of building successful business relationships: likability and trustworthiness. While being likable helps you get your foot in the door and gain people’s attention, trust is the foundation upon which long-lasting, mutually beneficial business partnerships are built. Zig Ziglar’s advice encourages individuals to focus on both aspects to achieve success in their professional endeavors.
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